AAA Oregon/Idaho’s magazine, Via, reaches a loyal and highly engaged audience of members seeking information and inspiration to enhance their lives from a trusted source. AAA is one of the most recognized brands in the world and Via is the #1 source of travel advice for AAA Oregon/Idaho members after friends and relatives.

Via has over one million readers throughout Oregon and Southern Idaho, 74% of which are taking action by learning more, visiting a location, or buying an advertised product as a result of reading the magazine. Oregon Media creates content that inspires readers to travel more and stay longer. Editorial includes must-see excursions, signature dining spots, don’t-miss heritage and cultural destinations, signature lodgings and tips and tricks for road trippers and homeowners.