Tourism has long been a major component to Southern Oregon’s economic success. Each year, the Travel Southern Oregon Visitor Guide delivers an appealing, compelling brand message for the region, inviting visitors to return the outdoors, arts and businesses they love. Beautiful content and design is not only shared by guide readers, but also people who see TSO’s advertising, social media, and online content at southernoregon.org where an electronic, page turning version of the Visitor Guide gives the guide constant exposure to potential visitors. The visitor guide brings visitors to this incredible region.